*Webinars MUST be watched LIVE to receive CE Credit
Building Your Personal Brand
Tuesday, June 13 2023
6:00 – 8:00 PM ET
Mark Crear, Ph.D., is a professional counselor and life coach, motivational speaker and published author. Mark has 25 years of experience in multicultural racial reconciliation, executive & performance coaching. His skill sets include multicultural competency, diversity & inclusion, racial reconciliation, life, relationship, organizational & performance coaching, strategic planning, project management, and team building. Dr. Crear is currently the founder of In The Zone Coaching, Counseling and Consulting group and the executive director of the American Association of Christian Counselors’ Multicultural division.
In the mental health professions, it is not always encouraged to create a “brand,” sometimes even marketing seems to be some type of ethical dilemma, but what if the mental health professional expanded their practice to include coaching. Coaching has become a huge field with many people being very successful in helping people in a more short-term, future-focused work around a specific area in need of growth. In this workshop, participants will learn about the growing profession of coaching and how it can be added to a mental health practice. The presenter will also explain the reason why a coach cannot shy away from personal branding. It is the participant, as a person, as a brand, who forms the backbone of a coaching business. Studies have shown, that when the coach has a strong, authentic personal brand working day and night, the coach sees their income and impact grow at an exponential rate as they continue to build a solid reputation with their clients.
- Describe the differences between a coaching practice and a mental health practice and how a mental health professional can add coaching to their current practice
- Outline how to build unbreakable trust with coaching clients and potential coaching clients.
- Describe how to quickly expand to a coaching audience and create a coaching client base.
Approved for 2.0 IBCC CE Credit
The American Association of Christian Counselors (AACC) offers some psychologists, therapists, counselors, social workers, and play therapists Continuing Education (CE) credit due to good standing with certain states and a limited number of professional organizations. It remains the responsibility of each participant to be aware of state licensure and CE requirements. Participants should check their state and/or local regulations regarding required Continuing Education hours. For more information on Light University Continuing Education programs, please visit
*Webinars MUST be watched LIVE to receive CE Credit.